Last thing you want to think about after a long day of work is doing laundry. A pain point for many working professionals. Lavie Laundry, founded by University of Chicago Booth graduate students, aims to remedy this problem through a subscription based laundry service that does your laundry for you. From Hamper to Hanger. Upon qualifying for the New Venture Challenge (NVC), one of the top ranked accelerator programs in the nation, I teamed up with Lavie Laundry to design their brand identity system, website, and marketing materials to help communicate their innovative service effectively to potential Investors.