Visual communication is unquestionably a powerful tool to express ideas. Modern businesses are also realizing that good design is good business. My goal is to bridge that gap between business and creativity. As a multidisciplinary designer, I believe it is important to understand all areas of design in order to provide the ideal solution to a given problem. When these two worlds of business and design work in unison, real value is generated for the consumer.
My fascination with art and design began at a very young age. Being able to create something from scratch was oddly satisfying in and of itself, but it was also a revelation of how and why things worked the way they did. It captured my imagination and helped me understand the world around me.
At the age of eight, this skillset became a necessity when my family and I immigrated to the United States as war refugees from Kosovo. Naturally, due to a language barrier, visual communication became a primary tool for me to express my thoughts. Along the way I met some key individuals that propelled me to study the visual arts at a collegiate level. I earned my BFA degrees in Design and Digital Media from the University of St. Francis.
"If you can design one thing, you can design everything"
– Massimo Vignelli